The Director of Digital Experience is a digital evangelist on a mission to create extraordinary and stress-free experiences delivered in a human and brand aligned way.
The position will work closely with the LCMC Health system and member hospital-based teams to support a growing digital marketing footprint. This self-directed leader will report to LCMC Health's Assistant Vice President of Marketing & Communications and manage the activities, resources, and personnel of the LCMC Health digital department and vendor partners.
This role requires analytical skills, budget management, business acumen and reporting abilities along with an eye for design and innovation. Essential to the role are excellent communication and people skills, specifically the complexity of digital initiatives clearly and concisely in a way that educates, aligns and excites stakeholders, and communicates impact to the business and strategic goals.
Collaborates and partners with cross-functional leaders and teams to transform the end user’s digital experience with LCMC Health.
JOB DESCRIPTION DISCLAIMER:
The above job summary is intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. LCMC Health reserves the right to amend and change responsibilities to meet organizational needs as necessary.
Minimum Required: Bachelor's degree in marketing, communications, business, healthcare administration or related field
Preferred: Related Master’s Degree, certifications or accreditations
A minimum of ten years of experience in a digital marketing or related position.
A minimum of seven years of management or leadership experience.
Knowledge of digital & e-commerce principles and practices in the healthcare or comparable industry, including revenue attribution, search engine marketing, social media, demand generation channels, online reputation management and overall online representation.
Experience with website CMS platforms.
Experience implementing web, social and mobile digital campaigns from strategy through execution.
Proven track record of successful project management, budget management and ability to balance multiple priorities and tasks within tight timeframes with minimal supervision.
Demonstrated leadership skills and the ability to identify, evaluate and select new software and technology.
Documented success in leading cross-functional team and in advancing marketing and corporate objectives via online channels.
Strong knowledge of the web and app development processes, technologies and standards, as well as creative and marketing strategies and processes.
Development, management and execution of complex and high performing organizational web presence that provides a seamless and consistent patient experience.
Ability to effectively communicate and build consensus in a complex, heavily matrixed environment.
Excellent verbal and written communication and presentation skills, with ability to create and deliver presentations to diverse stakeholder teams.
Team-oriented outlook and the ability to collaborate effectively with marketing communications team.
Experience managing functions such as data analysis, consumer research and insights, and digital and social strategy.
15+ years of years of marketing, communications, consumer experience, IT, digital technology, or related field, preferably in healthcare/wellness or agency setting.
Demonstrated experience leading teams and projects in a matrixed and fast-paced environment
Active participation in professional development or community organizations that advance the Marketing Communications profession and/or the wellbeing of the community and/or the reputation of the organization for thought leadership and innovation.
Proficient in Microsoft Office
Highly organized, results-oriented and detail-oriented with strong project management skills.
Strong critical thinking ability to synthesize complex data and clearly and effectively communicate the impact of marketing into high-level, easy-to-understand reports that tell a clear story that connects to business goals and impact (revenue, growth, experience)
Provides an inclusive workplace that fosters the development of others, facilitates cooperation and teamwork, and supports constructive resolution of conflicts.
Experience with a variety of marketing technology programs and initiatives, including but not limited to website content management systems, mobile apps, CRM, reputation and listings management, Google Analytics, and Google AdWords.
Strong knowledge of website content strategy, email marketing principles, SEM/SEO principles, and digital marketing trends.
Experience with qualitative and quantitative Marketing methodologies as part of Marketing project planning
Ability to analyze and interpret data into meaningful insights that provide decision support for product development, service enhancements or business strategy.
Excellent project management skills, demonstrated success managing complex projects from start to finish, and working effectively across internal functional teams and external vendor relationships
Excellent written and verbal communication and presentation skills and the ability to communicate/collaborate effectively with all levels of the organization, management, executives, providers, and board
Ability to work and function in a complex corporate system environment and a demonstrated understanding of healthcare dynamics.
Strong ability to work as a team, collaborate, and achieve consensus with colleagues across the organization and within the department.
Works well under pressure of multiple projects with competing deadlines and minimal supervision
Flexibility required. Occasional evening and weekend work
Project management software or advanced Excel experience
Advanced knowledge of Google Analytics and/or Advanced Google Analytics certification
Fluent in modern design approaches and emerging technology such as design thinking, agile delivery, scrum, SaaS, big data, AI/ML, etc.
Experience with qualitative and/or quantitative market research methodologies
Experience with graphic design software and video production and editing tools is a plus.
About LCMC Health
We're a New Orleans-based, non-profit health system on a mission: to provide the best possible care for every person and parish in Louisiana and beyond, and to put a little more heart and soul into healthcare along the way. And that means we do things a little differently around here.
Treating people like family is the LCMC Health way, and it always has been. Founded by Louisiana's first freestanding children's hospital, we've grown into a healthcare system that's built to serve the unique needs of our communities and families.
Today, we offer six hospital locations: Children's Hospital New Orleans, East Jefferson General Hospital, New Orleans East Hospital, Touro, University Medical Center New Orleans, and West Jefferson Medical Center. We also offer a network of urgent care centers across the greater New Orleans area. With over 2,800 physicians specializing in everything from head to toe, our community can count on us to provide the right care, right where they need it.