St. Martin's Episcopal School located in Metairie, Louisiana seeks an experienced Director of Enrollment Management to join the Advancement team. St. Martin’s offers an independent, faith-based, college-preparatory education from early childhood through grade 12. The school seeks a qualified individual to manage and direct all aspects of the Enrollment Management Office. The Director plans and leads recruitment, enrollment, and retention initiatives and events; oversees all admissions processes and records; works with the Marketing and Communications Office to develop and execute the admissions marketing communications plan; and administers the school’s tuition assistance program.
The Director of Enrollment Management is also a member of the senior leadership team and reporting to the Head of School and Director of Institutional Advancement. The Director is responsible for recruitment, admission, retention, and tuition assistance. This includes overseeing an enrollment management team of three, and working hand-in-hand with the Director of Institutional Advancement and Director of Marketing and Communications to advance the mission of the School; working cooperatively with senior leadership and the Board of Trustees; and working with the Director of Marketing and Communications to develop strategic plans to position St. Martin’s in the competitive New Orleans school market. The Director plays a vital role in the St. Martin’s community, providing leadership and setting the school’s recruitment and enrollment management strategies and goals and takes initiative to conduct research, do community outreach, and stay abreast of best practices within the enrollment management and admission field.
The Director will be a dynamic, highly skilled, and visionary leader who is able to develop a strategic plan for enrollment management and lead a collaborative effort to implement both short-term and long-term recruitment strategies to ensure St. Martin’s meets enrollment and tuition revenue objectives. The ideal candidate will be a data-driven decision-maker; an experienced admission and financial aid professional; and a creative leader in admission, recruitment, and retention.
Represent St. Martin’s and serve as the face of the school to the school and broader community and with prospective families while communicating the mission; engage and inform prospective parents and students about St. Martin’s and the benefits of an Episcopal education on an individual, small, and large group basis
Create, lead, and manage a comprehensive enrollment program that incorporates best practices in recruitment, admissions, retention, record management, registration, and tuition assistance
Oversee and manage all aspects of admissions events
Oversee admissions committees in all three divisions, as well as early childhood (George Cottage) enrollment
Attend Admissions related outreach programs during the school year
Manages and administers the School’s tuition assistance budget, and work closely with the School’s CFO on both yearly and long term tuition assistance goals
Collaborate with the Director of Marketing and Communications to develop brand identity and messaging for St. Martin’s through school publications, webpages, admissions materials, and other media vehicles; lead and develop a communications plan with prospective families to move them from inquiry to enrollment; monitor and assess data to evaluate the effectiveness of recruitment efforts including social media, marketing, and other emerging technologies that enhance yield with potential students and their families
Inform school leadership about current research, demographics, and admission and enrollment trends, ensuring that changes and challenges are anticipated, understood, and addressed; collaborate on high level institutional demographic research projects, including market research surveys to students and families offered enrollment to gauge their experience of our admissions process and their high school decision process
Maintain statistical and trend data related to enrollment, assessing student demographic data to ensure alignment with the School’s mission
Inspire the community to actively participate in admissions events including individual and group tours, student shadow visits, curricular information sessions, student observations/testing/interview, family-to-family connections, and individual family conversations
Establish and maintain positive relationships with area educational constituencies including area schools, preschools, consultants, admissions directors, and organizations and create networking opportunities; cultivate relationships with non-profit organizations working with underserved youth
Coordinate systematic and efficient processing of applications and communications with parents of applicants so that the process supports and honors the student and their family.
Manage parent and student expectations and deliver admissions decisions in a manner that is honest, caring, and diplomatic
Manage and work collaboratively with the admissions staff including providing clear communication regarding responsibilities, practices, and feedback; lead and engage direct reports by establishing performance expectations; analyze key performance indicators; coach and mentor the admissions team; provide feedback, and resolve concerns in a timely and fair manner
Cultivate internal relationships and work collaboratively with fellow administrators, faculty and staff to showcase St. Martin’s for current and prospective families
Manage the admissions budget
This position is a full-time, 12-month, staff position beginning the summer of 2021.
A bachelor's degree and five years of progressively responsible admission management experience, or an equivalent combination of education and experience sufficient to perform the essential functions of the job
An entrepreneurial spirit, a proven record of implementing best practices, fresh thinking, and an eye for innovation and creativity
A commitment to the school’s mission and values and an ability to speak compellingly to current and prospective families to articulate the school’s mission and philosophy
Outstanding communication skills, both written and verbal
A high level of cultural competency and the ability to interact comfortably with a variety of people
Demonstrated analytical, strategic, and problem-solving ability
Ability to work independently and as part of a team
Ability to motivate and manage a large parent and student volunteer base
Aptitude with student information database/systems
Personal qualities of integrity, resilience, approachability, kindness, warmth, humor, positive energy, self-motivation
Superior interpersonal, organization, prioritization, and leadership skills, including the ability to make clear and assertive decisions aligned with School’s mission and vision
If you are interested in applying for this position, please email a letter of interest and resume to Angela Day at HR@stmsaints.com
St. Martin’s is actively working to create a diverse work community.
Candidates from all backgrounds are encouraged to apply.
St. Martin’s School is an equal opportunity/affirmative action employer.
St. Martin’s does not discriminate in employment on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex, gender or gender identity, age, sexual orientation, or any other status protected by applicable federal, state or local law.
About St. Martin's Episcopal School
St. Martin’s Episcopal School is a co-educational, independent school located in Metairie, Louisiana, a suburb of New Orleans. The school has an ongoing commitment to provide a superior college preparatory education to all our students from 12 months through 12th grade. Accredited by the Independent Schools Association of the Southwest (ISAS), and approved by the Louisiana State Department of the Education, St. Martin’s curriculum is rigorous, with Advanced Placement and honors programs in most Upper School disciplines.
St. Martin’s combines an emphasis on academics with individual attention and a nurturing environment in a warm, supportive family atmosphere. Founded in 1947 under the auspices of the Episcopal Church, the school stresses the importance of service and values. St. Martin's students develop a sense of responsibility, a respect for diversity, an appreciation for learning and a healthy self-image.